IDW’s Imprint Strategies: From Hardwired to Artist-Selected Collections
Since its founding, IDW Publishing has been known for its diverse range of comic book titles and innovative imprint strategies. Over the years, the company has evolved its approach to how it selects, markets, and distributes its collections, reflecting changes in the industry and consumer preferences. Early Imprint Strategies: Hardwired Approach Initially, IDW employed a … Read more